Merchandising

merchadising, leasing sales force

     
Merchandising, outsourcing

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Sales & Distribution - Summary

IQFM is a specialist contract sales force company helps its clients deliver on distribution, display and volume objectives by providing enthusiastic, trained and well managed teams of people to visit extra stores, or to do extra work in outlets already covered by the client.

All this means higher revenues, and more profit, often delivered faster than if organised in-house - and always at a lower cost. Our prices have been proved to deliver savings of 30-50% of the clients' own internal costs.

1. Traditional Trade "IQFM Sales Machine"

The number of shops and kiosks in the traditional channel is huge - and so is the potential profit. Producers know however that they can only maximise their position and their profit through direct (face-to-face) store visits.

Producers also know that a conventional sales force is expensive - which limits direct coverage - and that all too often the alternative of distributors and wholesalers lacks the focus and skills required. The result is that all too often the real potential for sales goes unrealized and this is where the IQFM service can help - providing a cost-effective alternative to expanding your own sales force or relying even more heavily on distributors.

2. Modern Trade "Merchandising Plus"

This important channel is also covered by IQFM personnel, with client-exclusive teams working on contract as junior Key Account Managers.  We call this service "Merchandising Plus".  Our people are not just arranging products on shelf but provide real added-value at a cost effective price by:
  1. Order-taking - and advising on range and quantities
  2. Providing stores with new product information
  3. Actively organizing promotions
  4. Taking care of and activly promoting good in-store relations
  5. Effectively controlling all centrally agreed distribution and display agreements

3. DIY Sector Sales & Merchandising

This is a relatively new channel for IQFM - but the last twelve months has seen the company realising some big wins for its clients in this specialised sector.

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